ASU Sustainability Branding
The nation’s first school of sustainability asked Fervor Creative to establish and launch its brand. Although we gave careful consideration to Arizona State University’s brand guidelines, we worked to separate this school as an innovator in sustainable practices, immersive hands-on learning, transdisciplinary education and making a difference through innovation. Students were photographed in the classroom and lab, working with students from other disciplines to help solve business challenges and environmental issues. This combination of people and environmental issues helped to quickly communicate the school’s focus and establish it as a leader.
