PING Golf is the worldwide leader in custom fitting. PING’s process uniquely tailors each set of clubs to the individual by measuring everything from swing tendencies to physical characteristics, like hand size and height. PING’s Custom Fitting Experience was developed to take that process to another level by delving deeper into issues related to each club, while giving the fitter the flexibility to log in and record the entire process. This allowed the experience to be more rewarding for the customer and more informative for the fitter, all in a process that is secure and easier to reference.